San Clemente Soaps: New Site Launch
This one has been a long time coming, but we finally launched San Clemente Soaps, the all handmade, custom designed soap company in San Clemente, California. They run a very interesting business in that they largely create custom branded soap & body products for businesses, hospitals, and hotels. Talk about a cool leave behind–how about your logo in soap?
It brings to light the effectiveness of creative marketing concepts. Especially in times like these, you have to do more to gain attention because consumers aren’t out spending hand over fist. I know that’s true for me anyways. The economy is precarious, so I’m only shopping for what I need. Granted, I’m sure I don’t need everything I think I need. Usually, my conception of “need” comes from marketing.
Ours is a culture and economy that rewards risk-taking and remarkable business ideas, at least currently. Spawning a cheap imitation of an imitation doesn’t really cut it anymore. Bringing it back to San Clemente Soaps, the business they do enables a company to really stand out, to be unique. And I’m convinced that right now, that is something you need.